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Adidas

adidas Sneaker Guide

adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949. It is the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike. The adidas Group consists of the Reebok sportswear company, 8.33% of the German football club Bayern München, and Runtastic, an Austrian fitness technology company.

The adidas Story

In 1924, two brothers, Adolf and Rudolf Dassler, founded a shoe company in Herzogenaurach, Germany called the Gebruder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). They ran the company together successfully until 1948, when a rift compelled them to split the business.

Adolf named his company Adidas after his own name, blending Adi (a nickname for Adolf) and the first part of his last name, Das(sler). Rudolf similarly named his new business after himself, Ruda, though it was soon after changed to Puma. If you are interested, check out the movie “Adidas vs. Puma – That’s The Name Of The Game!”

For complete history of adidas, check out this official adidas history article.

The ADIDAS brand has a backronym of All Day I Dream About Sneakers, and this backronym wordplay has extended to other brands, such as Puma, jokingly said to stand for Piss Under My Ass.

The adidas Shoe Collections

In the early days, adidas achieved attention in the running, basketball and tennis spaces thanks to the American athlete Jesse Owens (1936), and later the Superstar collection (1969) and Stan Smith collection (1973) respectively. Other made-for-sports models like the adidas Top Ten collection (1979) and adidas Forum collection (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas’ Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC’s superstardom.

adidas Superstar Boost Bape X Neighborhood
adidas Superstar Boost Bape X Neighborhood
adidas Stan Smith Raf Simons White Green
adidas Stan Smith Raf Simons White Green
adidas Top Ten 2000 Kobe Vino Pack
adidas Top Ten 2000 Kobe Vino Pack
adidas Forum Hi Moc Stone/Stone-Clay
adidas Forum Hi Moc Stone/Stone-Clay

Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led adidas Yeezy sub-label and adidas Ultraboost, adidas NMD (short for Nomad), adidas 4D, adidas EQT, as well as adidas Tubular.

adidas YZY QNTM BSKTBL (Performance Basketball Model)
adidas Yeezy QNTM BSKTBL (Performance Basketball Model)
adidas Ultraboost Nice Kicks Woodstock 50th Anniversary
adidas NMD XR1 OG Black
adidas NMD XR1 OG Black
adidas 4D Runner Pharrell Tech Olive
adidas 4D Runner Pharrell Tech Olive
adidas EQT Support Mid ADV Primeknit Dragon Ball Z Shenron
adidas EQT Support Mid ADV Primeknit Dragon Ball Z Shenron
adidas Tubular Invader Strap Solid Grey
adidas Tubular Invader Strap Solid Grey

The adidas Collaborations

Adidas has pioneered high-fashion collaborations with well known designers, including Jeremy Scott, Yohji Yamamoto (Y-3), Stella McCartney, Alexander Wang, and Raf Simons. They have also reached out to several celebrities, such as Beyoncé (IVY PARK)Kanye West (Yeezy) and Pharrell Williams to create some of the company’s most notable sneakers.

adidas Jeremy Scott Wings 3.0 Dark Knight
adidas Jeremy Scott Wings 3.0 Dark Knight
adidas Y-3 Runner 4D Black White
adidas Y-3 Runner 4D Black White
adidas Alphaedge 4D Stella McCartney Core Black (W)
adidas Alphaedge 4D Stella McCartney Core Black (Women)
adidas AW BBall Alexander Wang Grey Cream
adidas AW BBall Alexander Wang Grey Cream
adidas Ozweego Raf Simons Core Black Silver Metallic
adidas Ozweego Raf Simons Core Black Silver Metallic
adidas Sleek Super 72 Beyonce Ivy Park (W)
adidas Sleek Super 72 Beyonce Ivy Park (Women)
adidas Human Race NMD Pharrell x Chanel
adidas Human Race NMD Pharrell Williams x Chanel

In 2020, classic adidas silhouettes will continue to be reimagined by Prada and Craig Green. Elsewhere, partnerships with Tyler “Ninja” Blevins, Jonah Hill and others will ensure adidas remains a global fashion brand.

adidas Superstar Prada (Without Bowling Bag)
adidas Superstar Prada (Without Bowling Bag)
adidas Polta Akh II Craig Green White
adidas Polta Akh II Craig Green White
adidas Nite Jogger Ninja Time In
adidas Nite Jogger Ninja Time In
adidas Superstar Jonah Hill
adidas Superstar Jonah Hill
adidas Yung-1 size? Craft Ochre
adidas Yung-1 size? Craft Ochre

More About adidas

adidas has its roots in Germany and is now a truly global company. Around the world, they have over 59,000 employees from about 100 nations. In 2019 adidas produced over 1.1 billion sports and sports lifestyle products with independent manufacturing partners worldwide and generated sales of € 23.640 billion. Here are some more interesting facts and figures.

Adidas Infographic
Courtesy of adidas.com

The Future Of adidas

Courtesy of adidas-group.com

With the highest level of innovation, new technologies as well as the creative collaborations with designers, celebrities and other brands, adidas is poised to become the best sports brand in the world.

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